Pricing

One flat price. Published.
No “book a call to find out.”

Every paid plan includes everything flo does — you pay for portfolio size, nothing else. The invoice is the same number every month. Cancel any month.

Pilot
Prove it on your own inbox
£99/month · 3 months
Credited against year one when you convert
  • AI email agent — human-in-the-loop
  • Full CRM, maintenance & knowledge base
  • Your team approves every send
  • White-glove onboarding, one branch
Start a pilot
Most agencies
Agency
Up to 200 properties
£199/month, flat
Same invoice every month — no meter, no seats
  • Everything flo does — nothing held back
  • AI replies with your approval, or on their own when you're ready
  • Maintenance, viewings, invoicing & e-signatures
  • Issues surfaced before they escalate
  • Answers from your own documents, with sources
Choose Agency
Portfolio
Up to 500 properties
£399/month, flat
Everything in Agency, at scale
  • Everything flo does — same promise
  • Multiple branches & mailboxes
  • Priority onboarding for your team
  • 500+ properties or a franchise group? Talk to us.
Choose Portfolio

No plan lets flo loose on day one.

Every plan works the same way: flo drafts, your team presses send. It only takes on more when you decide it's earned it — and that's true at every price.

visibility

Watch it work first

flo practises on your real inbox. You see every draft it would have sent — nothing goes out.

done_all

You approve every reply

Tenants only ever hear from flo after someone on your team has said yes.

tune

Hand over at your pace

Let flo send the routine stuff on its own — simple replies first, more only when you turn the dial.

pause_circle

Pause it all, instantly

One switch stops every automatic reply, any time, no questions asked.

Before every update ships, flo has to get the awkward inbox right — rent disputes, legal threats, scam attempts, tenants trying to talk it into things. If it fails one, it doesn't ship.

The maths

A 200-property agency, priced out loud.

Flat, with a clear cap — the same way your own fees scale. No seats, no per-message surprises, no meter running in the background.

Properties under management200
flo — flat, everything included£199/mo
AI tools priced per tenant£600+/mo
A part-time administrator5× more
Founding customers: 40% off for two years — the first 10 agencies, in exchange for an honest case study.

One honest caveat: WhatsApp arrives as our message templates clear approval. We don't sell channels before they work.

Pick a plan, or just say hello.

Early access is rolling out in small batches. Leave your email and we'll come to you — with the price you already know.

check_circle You're on the list — we'll be in touch. We'll only use this to contact you about flo. Privacy policy